Creative and Effective Brands with Purpose

Winners

Order Trophies

Shortlisted Entries for Media & Digital and Humanity & Culture Cluster Categories

The Creative Cluster Categories shortlist will be released on June 3, 2019
Entry Title
Agency
Client
Country
Category
Disgusting Stories
TBWA\Santiago Mangada Puno
Bahay Tuluyan
Philippines
Advocacy
Kids Not For Sale
WATConsult India
Snapdeal and Save the Children
India
Advocacy
Hope for Marawi
Leo Burnett Manila
McDonald's Philippines
Philippines
Advocacy
Shop2Give
GIGIL Philippines
Unilever Philippines
Philippines
Advocacy
Alienation
PETCH Philippines
Max's Group Inc.
Philippines
Advocacy
"Musta"
Woo Philippines
San Miguel Brewery, Inc.
Philippines
Advocacy
#PowerlessQueen
WATConsult India
Mahindra and Mahindra
India
Advocacy
Alaska-Puso
GMA Sales and Marketing Group
Royal FrieslandCampina - Alaska Milk Corporation
Philippines
Advocacy
NBS Illiterhate
Dentsu Jayme Syfu Philippines
National Book Store, Inc.
Philippines
Advocacy
Petal Paint
Leo Burnett Sri Lanka / Leo Burnett Toronto
JAT Holdings
Sri Lanka
Advocacy
Pride Jersey
TBWA\HAKUHODO Japan
AIG Japan
Japan
Advocacy
Project Unfriend
Ace Saatchi & Saatchi Philippines
Internet and Mobile Marketing Association of the Philippines
Philippines
Advocacy
Binibini
McCann Worldgroup Philippines
San Miguel Brewery
Philippines
Advocacy
Less Screen Time, More Play Time
MullenLowe Singapore
Unilever Singapore
Singapore
Advocacy
Invisible Friends
whiteGREY Australia
Missing Persons Advocacy Network (MPAN)
Australia
Advocacy
Unsilencing the Beasts
VMLY&R Philippines
Power Plant Cinema
Philippines
Advocacy
Petal Paint
Leo Burnett Sri Lanka / Leo Burnett Toronto
JAT Holdings
Sri Lanka
Arts, Culture & Heritage
Project Revoice
BWM Dentsu Australia
The ALS Association
Australia
Audio
MEMO_o_ke
Dentsu One (Bangkok)
The Alzheimer Foundation of Thailand
Thailand
Audio
Living Seawall
whiteGREY Australia
Volvo Car Australia
Australia
Care for the Environment
Rain Tree
Cheil Worldwide Korea
Nature Environment Preservation Advocate (NEPA)
Korea, Republic of
Care for the Environment
Petal Paint
Leo Burnett Sri Lanka / Leo Burnett Toronto
JAT Holdings
Sri Lanka
Care for the Environment
Cebu Pacific Juan Effect IMC
Leo Burnett Manila
Cebu Pacific Air, Inc.
Philippines
Care for the Environment
Very Happy Meal
Beacon / Leo Burnett Tokyo
McDonald's Japan
Japan
Care for the Environment
adidas x Parley Run for the Oceans
Greenbulb Communications Philippines
adidas
Philippines
Care for the Environment
Comparison Adds Pressure #ReleaseThePressure
BBDO India
PepsiCo India
India
Education & Lifelong Learning
Project Unfriend
Ace Saatchi & Saatchi Philippines
Internet and Mobile Marketing Association of the Philippines
Philippines
Education & Lifelong Learning
The Good Vibes Project
Cheil Worldwide India, Gurugram
Sense International India
India
Education & Lifelong Learning
Sa Pagbasa, May Pag-asa: Si Boy at Ang Mahiwagang Salamin / In Reading, There is Hope: A Boy and His Magic Mirror
Ogilvy Philippines
Philippine Business for Social Progress (PBSP)
Philippines
Education & Lifelong Learning
#NIDOSerye
NuWorks Interactive Labs, Inc. Philippines
Nestlé Philippines, Inc.
Philippines
Family Centered Brand
Alienation
PETCH Philippines
Max's Group Inc.
Philippines
Family Centered Brand
Knorr Pamahiiin
Ogilvy Philippines
Unilever Philippines
Philippines
Family Centered Brand
Project Unfriend
Ace Saatchi & Saatchi Philippines
Internet and Mobile Marketing Association of the Philippines
Philippines
Family Centered Brand
Share a Moment of Joy (OFW)
Publicis Singapore
Procter & Gamble Philippines
Singapore
Family Centered Brand
Kwentong Jollibee Mother's Day Series
McCann Worldgroup Philippines
Jollibee Foods Corporation
Philippines
Family Centered Brand
Less Screen Time, More Play Time
MullenLowe Singapore
Unilever Singapore
Singapore
Family Centered Brand
Kwentong Jollibee Biyahe
McCann Worldgroup Philippines
Jollibee Foods Corporation
Philippines
Family Centered Brand
Sarap ng Pamilya
Publicis JimenezBasic
Jollibee Foods Corporation
Philippines
Family Centered Brand
Kwentong Jollibee Grand Thank You Project: A joyful tribute to hardworking lolos and lolas
Stratworks, Inc. Philippines
Jollibee Foods Corp.
Philippines
Family Centered Brand
Crying Dads
Soho Square Philippines
Mondelez International
Philippines
Family Centered Brand
#SMoments Digital Campaign: Immortalizing SM’s Love Story with the Filipino Family
Tribal DBB Philippines, Mullenlowe Philippines, and Philstar Media Group
SM Shopping Center Management Corporation
Philippines
Family Centered Brand
Break in Case Of
McCann Worldgroup Philippines
Nestlé Philippines, Inc.
Philippines
Health & Wellness
MEMO_o_ke
Dentsu One (Bangkok)
The Alzheimer Foundation of Thailand
Thailand
Health & Wellness
Project Revoice
BWM Dentsu Australia
The ALS Association
Australia
Health & Wellness
Symptom Patrol
Ace Saatchi & Saatchi Philippines
Procter & Gamble Philippines Health
Philippines
Health & Wellness
Alaska-Puso
GMA Sales and Marketing Group
Royal FrieslandCampina - Alaska Milk Corporation
Philippines
Health & Wellness
Comparison Adds Pressure #ReleaseThePressure
BBDO India
PepsiCo India
India
Health & Wellness
The Good Vibes Project
Cheil Worldwide India, Gurugram
Sense International India
India
Health & Wellness
Knorr Nutritious can be Delicious
Ogilvy Philippines
Unilever Philippines
Philippines
Health & Wellness
Give Subtitles To Suicide
WATConsult India
Suicide Prevention Foundation
India
Health & Wellness
#NIDOSerye
NuWorks Interactive Labs, Inc. Philippines
Nestlé Philippines, Inc.
Philippines
Integrated Digital
#SeeYouTomorrow
AdSpark, Inc. Philippines
Globe Telecom
Philippines
Integrated Digital
Comparison Adds Pressure #ReleaseThePressure
BBDO India
PepsiCo India
India
Integrated Media
Appreciate Don't Adjudicate
PHD Hong Kong
Unilever Hong Kong
Hong Kong
Integrated Media
Pabaon Sa Buhay
Greenbulb Communications Philippines
Procter & Gamble Philippines
Philippines
Integrated Media
#SeeYouTomorrow
AdSpark, Inc. Philippines
Globe Telecom
Philippines
Integrated Media
The Power of Integrated Media to Bring to Life Coke Studio 2 as a Participation Platform for Teens
Starcom Philippines
The Coca-Cola Company
Philippines
Integrated Media
Giving Content Access to Everyone
MullenLowe Indonesia
Google Indonesia
Indonesia
Integrated Media
#PowerlessQueen
WATConsult India
Mahindra and Mahindra
India
Mobile
Invisible Friends
whiteGREY Australia
Missing Persons Advocacy Network (MPAN)
Australia
Mobile
The Good Vibes Project
Cheil Worldwide India, Gurugram
Sense International India
India
Mobile
Rexona Movement for Movement
Mindshare Indonesia
Unilever Indonesia
Indonesia
Mobile
Playstreet
BBDO Guerrero Philippines
Johnson & Johnson Philippines
Philippines
Mobile
The Most Challenging Pingpong Table
TBWA\HAKUHODO Japan
Japan Para Table Tennis Association
Japan
Outdoor
Living Seawall
whiteGREY Australia
Volvo Car Australia
Australia
Outdoor
Petal Paint
Leo Burnett Sri Lanka / Leo Burnett Toronto
JAT Holdings
Sri Lanka
Print
The Most Challenging Pingpong Table
TBWA\HAKUHODO Japan
Japan Para Table Tennis Association
Japan
Responsible Citizenship
Alienation
PETCH Philippines
Max's Group Inc.
Philippines
Responsible Citizenship
Unilever Shop2Give for the Kids
Mindshare Philippines
Unilever Philippines
Philippines
Responsible Citizenship
Love label
Dentsu One (Bangkok)
Nan Mee Co., Ltd.
Thailand
Responsible Citizenship
Petal Paint
Leo Burnett Sri Lanka / Leo Burnett Toronto
JAT Holdings
Sri Lanka
Responsible Citizenship
Cebu Pacific Juan Effect IMC
Leo Burnett Group Manila
Cebu Pacific Air, Inc.
Philippines
Responsible Citizenship
Pride Jersey
TBWA\HAKUHODO Japan
AIG Japan
Japan
Responsible Citizenship
Project Unfriend
Ace Saatchi & Saatchi Philippines
Internet and Mobile Marketing Association of the Philippines
Philippines
Responsible Citizenship
Kwentong Jollibee Restoring the Joy of Love for the Cynical
McCann Worldgroup Philippines
Jollibee Foods Corporation
Philippines
Seasons Celebration
Break in Case Of
McCann Worldgroup Philippines
Nestle Philippines, Inc.
Philippines
Seasons Celebration
The Other Sanders
Reprise Malaysia
QSR Stores Sdn. Bhd.
Malaysia
Seasons Celebration
Kwentong Jollibee High Five
McCann Worldgroup Philippines
Jollibee Foods Corporation
Philippines
Seasons Celebration
Philippine Airlines' Christmas Campaign: Regalo (Gift)
McCann Worldgroup Philippines
Philippine Airlines
Philippines
Seasons Celebration
Goodness Worth Sharing
Soho Square Philippines
Mondelez International
Philippines
Seasons Celebration
Studs
GIGIL Philippines
Levi's Strauss Philippines, Incorporated
Philippines
Seasons Celebration
The Other Sanders
Reprise Malaysia
QSR Stores Sdn. Bhd.
Malaysia
Social Media
Kids Not For sale
WATConsult India
Snapdeal and Save the Children
India
Social Media
#PowerlessQueen
WATConsult India
Mahindra and Mahindra
India
Social Media
Comparison Adds Pressure #ReleaseThePressure
BBDO India
PepsiCo India
India
Social Media
Alienation
PETCH Philippines
Max's Group Inc.
Philippines
Social Media
Bixby Voice Forever
Cheil Worldwide India
Samsung Electronics
India
Social Media
Invisible Friends
whiteGREY Australia
Missing Persons Advocacy Network (MPAN)
Australia
Social Media
#SeeYouTomorrow
AdSpark, Inc. Philippines
Globe Telecom
Philippines
Social Media
Alienation
PETCH Philippines
Max's Group Inc.
Philippines
Video Screen
Alienation
PETCH Philippines
Max's Group Inc.
Philippines
Youth Brand
Coke Studio
Dentsu Jayme Syfu Philippines
Coca-Cola Far East Limited Philippines
Philippines
Youth Brand
Rinbee + GladiaTWO
J Walter Thompson Manila
Globe Telecom
Philippines
Youth Brand
Comparison Adds Pressure #ReleaseThePressure
BBDO India
PepsiCo India
India
Youth Brand
Entry Title Agency Client Country Category
Disgusting Stories TBWA\Santiago Mangada Puno Bahay Tuluyan Philippines Advocacy
Kids Not For Sale WATConsult India Snapdeal and Save the Children India Advocacy
Hope for Marawi Leo Burnett Manila McDonald's Philippines Philippines Advocacy
Shop2Give GIGIL Philippines Unilever Philippines Philippines Advocacy
Alienation PETCH Philippines Max's Group Inc. Philippines Advocacy
"Musta" Woo Philippines San Miguel Brewery, Inc. Philippines Advocacy
#PowerlessQueen WATConsult India Mahindra and Mahindra India Advocacy
Alaska-Puso GMA Sales and Marketing Group Royal FrieslandCampina - Alaska Milk Corporation Philippines Advocacy
NBS Illiterhate Dentsu Jayme Syfu Philippines National Book Store, Inc. Philippines Advocacy
Petal Paint Leo Burnett Sri Lanka / Leo Burnett Toronto JAT Holdings Sri Lanka Advocacy
Pride Jersey TBWA\HAKUHODO Japan AIG Japan Japan Advocacy
Project Unfriend Ace Saatchi & Saatchi Philippines Internet and Mobile Marketing Association of the Philippines Philippines Advocacy
Binibini McCann Worldgroup Philippines San Miguel Brewery Philippines Advocacy
Less Screen Time, More Play Time MullenLowe Singapore Unilever Singapore Singapore Advocacy
Invisible Friends whiteGREY Australia Missing Persons Advocacy Network (MPAN) Australia Advocacy
Unsilencing the Beasts VMLY&R Philippines Power Plant Cinema Philippines Advocacy
Petal Paint Leo Burnett Sri Lanka / Leo Burnett Toronto JAT Holdings Sri Lanka Arts, Culture & Heritage
Project Revoice BWM Dentsu Australia The ALS Association Australia Audio
MEMO_o_ke Dentsu One (Bangkok) The Alzheimer Foundation of Thailand Thailand Audio
Living Seawall whiteGREY Australia Volvo Car Australia Australia Care for the Environment
Rain Tree Cheil Worldwide Korea Nature Environment Preservation Advocate (NEPA) Korea, Republic of Care for the Environment
Petal Paint Leo Burnett Sri Lanka / Leo Burnett Toronto JAT Holdings Sri Lanka Care for the Environment
Cebu Pacific Juan Effect IMC Leo Burnett Manila Cebu Pacific Air, Inc. Philippines Care for the Environment
Very Happy Meal Beacon / Leo Burnett Tokyo McDonald's Japan Japan Care for the Environment
adidas x Parley Run for the Oceans Greenbulb Communications Philippines adidas Philippines Care for the Environment
Comparison Adds Pressure #ReleaseThePressure BBDO India PepsiCo India India Education & Lifelong Learning
Project Unfriend Ace Saatchi & Saatchi Philippines Internet and Mobile Marketing Association of the Philippines Philippines Education & Lifelong Learning
The Good Vibes Project Cheil Worldwide India, Gurugram Sense International India India Education & Lifelong Learning
Sa Pagbasa, May Pag-asa: Si Boy at Ang Mahiwagang Salamin / In Reading, There is Hope: A Boy and His Magic Mirror Ogilvy Philippines Philippine Business for Social Progress (PBSP) Philippines Education & Lifelong Learning
#NIDOSerye NuWorks Interactive Labs, Inc. Philippines Nestlé Philippines, Inc. Philippines Family Centered Brand
Alienation PETCH Philippines Max's Group Inc. Philippines Family Centered Brand
Knorr Pamahiiin Ogilvy Philippines Unilever Philippines Philippines Family Centered Brand
Project Unfriend Ace Saatchi & Saatchi Philippines Internet and Mobile Marketing Association of the Philippines Philippines Family Centered Brand
Share a Moment of Joy (OFW) Publicis Singapore Procter & Gamble Philippines Singapore Family Centered Brand
Kwentong Jollibee Mother's Day Series McCann Worldgroup Philippines Jollibee Foods Corporation Philippines Family Centered Brand
Less Screen Time, More Play Time MullenLowe Singapore Unilever Singapore Singapore Family Centered Brand
Kwentong Jollibee Biyahe McCann Worldgroup Philippines Jollibee Foods Corporation Philippines Family Centered Brand
Sarap ng Pamilya Publicis JimenezBasic Jollibee Foods Corporation Philippines Family Centered Brand
Kwentong Jollibee Grand Thank You Project: A joyful tribute to hardworking lolos and lolas Stratworks, Inc. Philippines Jollibee Foods Corp. Philippines Family Centered Brand
Crying Dads Soho Square Philippines Mondelez International Philippines Family Centered Brand
#SMoments Digital Campaign: Immortalizing SM’s Love Story with the Filipino Family Tribal DBB Philippines, Mullenlowe Philippines, and Philstar Media Group SM Shopping Center Management Corporation Philippines Family Centered Brand
Break in Case Of McCann Worldgroup Philippines Nestlé Philippines, Inc. Philippines Health & Wellness
MEMO_o_ke Dentsu One (Bangkok) The Alzheimer Foundation of Thailand Thailand Health & Wellness
Project Revoice BWM Dentsu Australia The ALS Association Australia Health & Wellness
Symptom Patrol Ace Saatchi & Saatchi Philippines Procter & Gamble Philippines Health Philippines Health & Wellness
Alaska-Puso GMA Sales and Marketing Group Royal FrieslandCampina - Alaska Milk Corporation Philippines Health & Wellness
Comparison Adds Pressure #ReleaseThePressure BBDO India PepsiCo India India Health & Wellness
The Good Vibes Project Cheil Worldwide India, Gurugram Sense International India India Health & Wellness
Knorr Nutritious can be Delicious Ogilvy Philippines Unilever Philippines Philippines Health & Wellness
Give Subtitles To Suicide WATConsult India Suicide Prevention Foundation India Health & Wellness
#NIDOSerye NuWorks Interactive Labs, Inc. Philippines Nestlé Philippines, Inc. Philippines Integrated Digital
#SeeYouTomorrow AdSpark, Inc. Philippines Globe Telecom Philippines Integrated Digital
Comparison Adds Pressure #ReleaseThePressure BBDO India PepsiCo India India Integrated Media
Appreciate Don't Adjudicate PHD Hong Kong Unilever Hong Kong Hong Kong Integrated Media
Pabaon Sa Buhay Greenbulb Communications Philippines Procter & Gamble Philippines Philippines Integrated Media
#SeeYouTomorrow AdSpark, Inc. Philippines Globe Telecom Philippines Integrated Media
The Power of Integrated Media to Bring to Life Coke Studio 2 as a Participation Platform for Teens Starcom Philippines The Coca-Cola Company Philippines Integrated Media
Giving Content Access to Everyone MullenLowe Indonesia Google Indonesia Indonesia Integrated Media
#PowerlessQueen WATConsult India Mahindra and Mahindra India Mobile
Invisible Friends whiteGREY Australia Missing Persons Advocacy Network (MPAN) Australia Mobile
The Good Vibes Project Cheil Worldwide India, Gurugram Sense International India India Mobile
Rexona Movement for Movement Mindshare Indonesia Unilever Indonesia Indonesia Mobile
Playstreet BBDO Guerrero Philippines Johnson & Johnson Philippines Philippines Mobile
The Most Challenging Pingpong Table TBWA\HAKUHODO Japan Japan Para Table Tennis Association Japan Outdoor
Living Seawall whiteGREY Australia Volvo Car Australia Australia Outdoor
Petal Paint Leo Burnett Sri Lanka / Leo Burnett Toronto JAT Holdings Sri Lanka Print
The Most Challenging Pingpong Table TBWA\HAKUHODO Japan Japan Para Table Tennis Association Japan Responsible Citizenship
Alienation PETCH Philippines Max's Group Inc. Philippines Responsible Citizenship
Unilever Shop2Give for the Kids Mindshare Philippines Unilever Philippines Philippines Responsible Citizenship
Love label Dentsu One (Bangkok) Nan Mee Co., Ltd. Thailand Responsible Citizenship
Petal Paint Leo Burnett Sri Lanka / Leo Burnett Toronto JAT Holdings Sri Lanka Responsible Citizenship
Cebu Pacific Juan Effect IMC Leo Burnett Group Manila Cebu Pacific Air, Inc. Philippines Responsible Citizenship
Pride Jersey TBWA\HAKUHODO Japan AIG Japan Japan Responsible Citizenship
Project Unfriend Ace Saatchi & Saatchi Philippines Internet and Mobile Marketing Association of the Philippines Philippines Responsible Citizenship
Kwentong Jollibee Restoring the Joy of Love for the Cynical McCann Worldgroup Philippines Jollibee Foods Corporation Philippines Seasons Celebration
Break in Case Of McCann Worldgroup Philippines Nestle Philippines, Inc. Philippines Seasons Celebration
The Other Sanders Reprise Malaysia QSR Stores Sdn. Bhd. Malaysia Seasons Celebration
Kwentong Jollibee High Five McCann Worldgroup Philippines Jollibee Foods Corporation Philippines Seasons Celebration
Philippine Airlines' Christmas Campaign: Regalo (Gift) McCann Worldgroup Philippines Philippine Airlines Philippines Seasons Celebration
Goodness Worth Sharing Soho Square Philippines Mondelez International Philippines Seasons Celebration
Studs GIGIL Philippines Levi's Strauss Philippines, Incorporated Philippines Seasons Celebration
The Other Sanders Reprise Malaysia QSR Stores Sdn. Bhd. Malaysia Social Media
Kids Not For sale WATConsult India Snapdeal and Save the Children India Social Media
#PowerlessQueen WATConsult India Mahindra and Mahindra India Social Media
Comparison Adds Pressure #ReleaseThePressure BBDO India PepsiCo India India Social Media
Alienation PETCH Philippines Max's Group Inc. Philippines Social Media
Bixby Voice Forever Cheil Worldwide India Samsung Electronics India Social Media
Invisible Friends whiteGREY Australia Missing Persons Advocacy Network (MPAN) Australia Social Media
#SeeYouTomorrow AdSpark, Inc. Philippines Globe Telecom Philippines Social Media
Alienation PETCH Philippines Max's Group Inc. Philippines Video Screen
Alienation PETCH Philippines Max's Group Inc. Philippines Youth Brand
Coke Studio Dentsu Jayme Syfu Philippines Coca-Cola Far East Limited Philippines Philippines Youth Brand
Rinbee + GladiaTWO J Walter Thompson Manila Globe Telecom Philippines Youth Brand
Comparison Adds Pressure #ReleaseThePressure BBDO India PepsiCo India India Youth Brand

Special Awards

Agency of the Year

BWM Dentsu Australia

Advertiser of the Year

Australian Government

Network of the Year

Dentsu Aegis Network

Lifetime Achievement Award

John Miller

Senior Vice President Africa, Asia and Oceania, Nestle
Chief Marketing Communications of the Year

Paolo Mercado

Senior Vice President and Director Marketing Communication and Innovation, Nestle Philippines
Cinema for Good

Seven Sundays

Film Producer: ABS-CBN - Star cinema | Producer: Elma Medua | Associate Producer: Marc de Leon | Creative Producer: Vanessa R. Valdez | Story & Screenplay: Vanessa R. Valdez, Roumella Nina Monge, Kiko Abrillo, and John | Raphael Gonzaga | Branded Entertainment Unit Head: Thellie Castro-Palanisamy | Branded Entertainment Unit Account Specialist: Dwight Becero | Brand Partner: REBISCO | CEO/Presiden: Jonathan Ng

Grand Prix Winners

Entry Title
Agency / Client
Brand
Country
Making immunization into a tradition
McCANN WORLDGROUP India / Ministry of Public Health, Afghanistan
The Immunity Charm
India
Samsung Technical School – Seema Nagar
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
Power Struggle
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
Power Struggle
McCANN Melbourne / AGL
AGL
Australia
Washable Book
McCann Healthcare Worldwide Japan, Inc. / ANGFA
Save Soap Project
Japan
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia
Dead Whale
Dentsu Jayme Syfu / Greenpeace Philippines
Greenpeace
Philippines

Gold Winners

Entry Title
Agency / Client
Brand
Country
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Dead Whale
Dentsu Jayme Syfu / Greenpeace Pnilippines
Greenpeace Pnilippines
Philippines
Hello in Elephant
whiteGrey / The David Sheldrick Wildlife Trust
Hello in Elephant
Australia
Dead Whale
Dentsu Jayme Syfu / Greenpeace Philippines
Greenpeace Philippines
Philippines
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Samsung Technical School – Seema Nagar
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
REAL BEAUTY IS UNIVERSAL
Ogilvy & Mather Philippines, Inc. / Unilever Philippines
Dove
Philippines
Stop Downloadkill
Cheil Worldwide, Seoul / Busan Metropolitan Police Agency
Busan Metropolitan Police Agency
South Korea
Dead Whale
Dentsu Jayme Syfu / Greenpeace Philippines
Greenpeace
Philippines
Hello in Elephant
whiteGREY / The David Sheldrick Wildlife Trust
Hello in Elephant
Australia
Together We Thrive
IdeasXMachina Advertising, Inc. / Kabang Kalikasan ng Pilipinas Foundation, Inc.
WWF Philippines
Philippines
#KwentongJollibee: Connecting with Customers Through Compelling Digital Storytelling
McCANN WORLDGROUP Philippines and Stratworks, Inc. / Jollibee Foods Corporation
Jollibee
Philippines
#LakiSaLolo #LakiSaLola: A Grand Thank You for Lolo’s and Lola’s selfless love
McCANN WORLDGROUP Philippines and Stratworks, Inc. / Jollibee Foods Corporation
Jollibee
Philippines
EDEN - DRAYBER
Ogilvy & Mather Philippines, Inc. / Mondelez Philippines, Inc.
Eden
Philippines
Field Good Trip
Dentsu Jayme Syfu / Breeze Philippines
Unilever Philippines
Philippines
Smile, Love
McCANN WORLDGROUP Philippines / Nestle Philippines
Nestle Chuckie
Philippines
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia

Silver Winners

Entry Title
Agency / Client
Brand
Country
Washable Book
McCANN Healthcare Worldwide Japan, Inc. / ANGFA
Save Soap Project
Japan
Rhythm of Love Wall
ADK Taiwan / 7-ELEVEN Taiwan
7-ELEVEN CSR
Taiwan
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia
Samsung Service – Van
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
Mirinda #ReleaseThePressure
Edelman India / PepsiCo India
Mirinda
India
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
IF IT'S NOT GAY, IT'S NOT GAY
Y&R New Zealand / RainbowYOUTH
RainbowYOUTH
New Zealand
Put Yourself in Their Shoes
Cheil Levant / Samsung Electronics Levant
Samsung Gear VR (Virtual Reality)
Jordan
DON'T TAKE FAMILY FOR GRANTED
Leo Burnett Manila / Golden Arches Development Corporation
McDonald's
Philippines
Project Touch
McCANN WORLDGROUP Philippines / Nestle Philippines
Maggi Magic Sarap
Philippines
Sweet-saya na Di Malilimutan
PUBLICISJIMENEZBASIC / Jollibee Foods Corporation
Jolly Spaghetti
Philippines
Live Better Campaign
Seven A.D., Inc / The Philippine American Life and General Insurance Company
Philam Life
Philippines
Making immunization into a tradition
McCANN WORLDGROUP India / Ministry of Public Health, Afghanistan
The immunization Charm
India
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Fakeblok
BBDO Guerrero / National Union of Journalists of the Philippines
Fakeblok
Philippines
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Hood House
Cheil Worldwide, Seoul / E-mart
Molly's Pet Shop
South Korea
COKE STUDIO SEASON 1
McCANN WORLDGROUP Philippines / Coca-Cola Far East Ltd.
Coca-Cola
Philippines
IF IT'S NOT GAY, IT'S NOT GAY
Y&R New Zealand / Y&R New Zealand
RainbowYOUTH
New Zealand
Mirinda #ReleaseThePressure
Edelman India / PepsiCo India
Mirinda
India
LOVEKITAPA
Leo Burnett Manila / Golden Arches Dvelopment Corp.
MCDONALD'S
Philippines
Cogs
M&C Saatchi / Aime Mentoring
AIME
Australia
Hello in Elephant
whiteGrey / The David Sheldrick Wildlife Trust
Hello in Elephant
Australia

Bronze Winners

Entry Title
Agency / Client
Brand
Country
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia
Kwentong Jollibee 2017
McCANN WORLDGROUP Philippines / Jollibee Foods Corporation
Jollibee
Philippines
Samsung Service – Van
Cheil Worldwide, India / Samsung India Electronics
Samsung
India
LOVEKITAPA
Leo Burnett Manila / Golden Arches Dvelopment Corp.
MCDONALD'S
Philippines
The Kaleidoscope
Globe Telecom / Globe Telecom Inc.
Globe
Philippines
#ReleaseThePressure
BBDO India / PepsiCo
Mirinda
India
#ReleaseThePressure
BBDO India / PepsiCo
Mirinda
India
Fakeblok
BBDO Guerrero / National Union of Journalists of the Philippines
Fakeblok
Philippines
Premmie Proud
BWM Dentsu / BabyLove
Premmie Proud
Australia
Samsung Technical School – Seema Nagar
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
Experience the Cordilleras
SM City Baguio / SM City Baguio
SM City Baguio
Philippines
Safety Bags
Cheil Worldwide, Hong Kong / Tesco
Fruit & Veggie Plastic Bags
Hong Kong S.A.R., China
LIFE IMPRISONMENT - "Out of School Shouldn't Mean Out of Luck"
IdeasXMachina Advertising, Inc. / Edunasyon Foundation, Inc.
Edunasyon
Philippines
National Book Store's Read Out Loud Challenge
The Huddle Room / Abacus Book and Card Corporation
National Book Store
Philippines
Premmie Proud
BWM Dentsu / BabyLove
Premmie Proud
Australia
Easy as 1,2,Treats
MediaCom / Monde M.Y. San Corporation
M.Y. San Grahams
Philippines
Easy as 1,2,Treats
MediaCom / Monde M.Y. San Corporation
M.Y. San Grahams
Philippines
Royal Sweet Celebration: The Surprise Pre-Noche Buena Taste Test
Ace Saatchi & Saatchi / RFM Corporation
Royal
Philippines
Sunlight Life Over Chores
MullenLowe Vietnam / Unilever Vietnam
Sunlight
Vietnam
TANG DRINKS CAMPAIGN
Ogilvy & Mather Philippines, Inc. / Mondelez Philippines, Inc.
Tang
Philippines
Neurobion Nerve Therapy Trip
Ace Saatchi & Saatchi / Merck Philippines
Neurobion
Philippines
Premmie Proud
BWM Dentsu / BabyLove
Premmie Proud
Australia
Siglambassador
IdeasXMachina Advertising, Inc. / ABI Pascual Foods, Inc.
Pascual Creamy Delight Yogurt
Philippines
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Sangobion Bloody Concert
Ace Saatchi & Saatchi / Merck Philippines
Sangobion
Philippines
Rhythm of Love Wall
ADK Taiwan / 7-ELEVEN Taiwan
7-ELEVEN CSR
Taiwan
Rhythm of Love Wall
ADK Taiwan / 7-ELEVEN Taiwan
7-ELEVEN CSR
Taiwan
Hello in Elephant
whiteGREY / The David Sheldrick Wildlife Trust
Hello in Elephant
Australia
MCDELIVERY PIN
Leo Burnett Manila / Golden Arches Development Corporation
McDonald's
Philippines
Sangobion Blood Test Ticket
Ace Saatchi & Saatchi / Merck Philippines
Sangobion
Philippines
Stop Downloadkill
Cheil Worldwide, Seoul / Busan Metropolitan Police Agency
Busan Metropolitan Police Agency
South Korea
#KwentongJollibee: Connecting with Customers Through Compelling Digital Storytelling
McCANN WORLDGROUP PHILIPPINES and Stratworks, Inc. / Jollibee Foods Corporation
Jollibee
Philippines
#ThingsDontJudge
BBDO India / Flipkart India
eBay India
India
#KindnessIsCashless
BBDO India / Visa Consolidated Support Services
Visa Debit
India
#ReleaseThePressure
BBDO India / PepsiCo
Mirinda
India
REAL BEAUTY IS UNIVERSAL
Ogilvy & Mather Philippines, Inc. / Unilever Philippines
Dove
Philippines
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
GABBIE THE ANTI-SEXUAL HARASSMENT CHATBOT
Dentsu Jayme Syfu / Gabriela Philippines
Gabriela
Philippines
Premmie Proud
BWM Dentsu / BabyLove
Premmie Proud
Australia
#ReleaseThePressure
BBDO India / PepsiCo
Mirinda
India
Cogs
M&C Saatchi / Aime Mentoring
AIME
Australia
Samsung Technical School – Seema Nagar
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India

Special Awards

Creative Agency of the Year

Publicis JimenezBasic

Advertiser of the Year

Globe Telecom

Network of the Year

J. Walter Thompson

Lifetime Achievement Award

Ramon Jimenez, Jr.

Former Secretary, Department of Tourism - Republic of the Philippines
Chief Marketing Communications of the Year

Pamela Takai

Director for Marketing Beverages Asia-Pacific, Middle East, Africa - Mondelez

Grand Prix Winners

Entry Title
Agency / Client
Country
#20MinutesOfAction4Change
J. Walter Thompson / White Ribbon
United States
Correcting History
TBWA\Santiago Mangada Puno / Campaign Against the Return of the Marcoses to Malacañang (CARMMA)
Philippines
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
The Last Mask
J. Walter Thompson / Natalia Ponce de Leon Foundation
Colombia
The Purity Test
J. Walter Thompson / Valvis Holding
Romania

Gold Winners

Entry Title
Agency / Client
Country
#BeatMe
BBDO Pakistan / UN Women Pakistan
Pakistan
Correcting History
TBWA\Santiago Mangada Puno / Campaign Against the Return of the Marcoses to Malacañang (CARMMA)
Philippines
HEART TO HEART: ALL FOR THE FIRST HELLO
JWT SHANGHAI / BAYER
China
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
THE BOY WHO LOVES TO STUDY
Leo Burnett Manila / MCDONALD'S PHILIPPINES
Philippines
THE BOY WHO LOVES TO STUDY
Leo Burnett Manila / MCDONALD'S PHILIPPINES
Philippines
The Second Scoreboard
J. Walter Thompson / Teletica, Inamu, Fedefutbol
United States

Silver Winners

Entry Title
Agency / Client
Country
#BeatMe
BBDO Pakistan / UN Women Pakistan
Pakistan
#BeatMe
BBDO Pakistan / UN Women Pakistan
Pakistan
#BeatMe
BBDO Pakistan / UN Women Pakistan
Pakistan
#HelpAChildReach5
MullenLowe Lintas Group / Hindustan Unilever Ltd.
India
BREAKFAST SURPRISE
Leo Burnett Manila / MCDONALD'S PHILIPPINES
Philippines
Dettol Germbusters
McCann Worldgroup / RB
India
Dirty Water Color
TBWA Santiago Mangada Puno / ABS-CBN Lingkod Kapamilya Foundation
Philippines
Forward the Cure
The Leo Burnett Group Thailand / Uhmpang Hospital Foundation
Thailand
HEART TO HEART: ALL FOR THE FIRST HELLO
JWT SHANGHAI / BAYER
China
Lifesaver Backpack
J. Walter Thompson / Casa Luker
Colombia
Mallika, the bean of goodness
MullenLowe / Unilever Indonesia
Indonesia
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
The Good Experiment
Dentsu Jayme Syfu / Unilever Philippines
Philippines
Touchable Ink
J. Walter Thompson / Thai Samsung Electronics / Thai Association of The Blind
Thailand
World's 1st streets named after street kids
FCB Interface / Door Step School
India
World's 1st streets named after street kids
FCB Interface / Door Step School
India

Bronze Winners

Entry Title
Agency / Client
Country
#staynegatHIVe
Dentsu Jayme Syfu / Loveyourself
Philippines
#staynegatHIVe
Dentsu Jayme Syfu / Loveyourself
Philippines
A Table To End Hunger
McCann Sydney / The Hunger Project
Australia
Blood Banking
J. Walter Thompson / Indian Red Cross Society
India
BREAKFAST SURPRISE
Leo Burnett Manila / MCDONALD'S PHILIPPINES
Philippines
Dirty Water Color
TBWA Santiago Mangada Puno / ABS-CBN Lingkod Kapamilya Foundation
Philippines
India Internet Express
MullenLowe Lintas Group / Google
India
Indonesia Sky Expedition
Hakuhodo Indonesia/Lotus :H / PT Telekomunikasi Selular
Indonesia
ManulifeMOVE
PHD Hong Kong / Manulife (International) Limited
China (Hong Kong)
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
Thank you for Sharing
The Leo Burnett Group Thailand / Total Access Communication Public Company Limited
Thailand
The First Hello
PHD China / Bayer
China
The First Hello
PHD China / Bayer
China
The Good Experiment
Dentsu Jayme Syfu / Unilever Philippines
Philippines
TunaySerye
PUBLICISJIMENEZBASIC / SPLASH CORPORATION
Philippines
Uni Noodle - House of Little Moments Season 1 + 2
ADK TAIWAN / Uni President
Taiwan
Uni Noodle - House of Little Moments Season 1 + 2
ADK TAIWAN / Uni President
Taiwan
World's 1st streets named after street kids
FCB Interface / Door Step School
India

Special Awards

Agency of the Year

MullenLowe Lintas Group India

Advertiser of the Year

Unilever Ltd. India

Network of the Year

MullenLowe Group

2017 Lifetime Achievement Award

Javier Jose L. Calero

Chief Marketing Communications of the Year

Gina Lorenzana

Vice President – Personal Care, Unilever Philippines

Grand Prix Winners

Entry Title
Agency / Client
Country
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
The World's First Billbed
BBDO Pakistan / Moltyfoam
Pakistan

Gold Winners

Entry Title
Agency / Client
Country
The World's First Billbed
BBDO Pakistan / Moltyfoam
Pakistan
One Try, One Life
McCann Erickson Japan / The END ALS Association
Japan
3 More Years
MullenLowe Lintas Group / Hindustan Unilever Ltd.
India
OMO Gallery of Dreams
MullenLowe / Unilever Vietnam
Vietnam
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
3 More Years
MullenLowe Lintas Group / Unilever Ltd.
India
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
Not A Bug Splat
BBDO Pakistan / Reprieve / Foundation for Fundamental Rights
Pakistan
Last Day of School
BBH Asia Pacific / NTUC Income
Singapore

Silver Winners

Entry Title
Agency / Client
Country
Changing Room
Beijing Dentsu Advertising CO., LTD. / C&A (CHINA) Co.,Ltd
China
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
PAFC Concert of Wind
Saatchi & Saatchi Great Wall Advertising Co., Ltd., Guangzhou Branch / Ping An Finance Centre (PAFC)
China
The Australian Crowd-Coloured Short Film
SapientNitro / Mondeléz International
Australia
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
The World's First Billbed
BBDO Pakistan / Moltyfoam
Pakistan
Mother’s Day Digital Campaign
SapientNitro / Unilever
China
Early Risers
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
Brave and Beautiful
MullenLowe Lintas Group / Dabur India Ltd.
India
KitKat Breaker Benches
/ Nestlé Philippines, Inc.
Philippines
McWhopper
Y&R New Zealand / Burger King + Peace One Day
New Zealand
One Try, One Life
McCann Erickson Japan / The END ALS Association
Japan
Fuelled by Love
SapientNitro / British Airways
India
Shower together: Water Exercise/Water Relay
J.Walter Thompson Shanghai / Sakura
China
Taxi
The Leo Burnett Group Thailand / Ek-Chai Distribution System Co., Ltd.
Thailand

Bronze Winners

Entry Title
Agency / Client
Country
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
OMO TET Coming Home
MullenLowe Lintas Group / Unilever
Singapore
ARTLOTTO
Publicis JimenezBasic / E. Zobel Foundation
Philippines
Changing Room
Beijing Dentsu Advertising CO., LTD. / C&A (CHINA) Co.,Ltd
China
KitKat Breaker Benches
J. Walter Thompson Philippines / Nestlé Philippines, Inc.
Philippines
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
Last Day of School
BBH Asia Pacific / NTUC Income
Singapore
Sharing
BBDO Guerrero / Johnson & Johnson
Philippines
Surf Labahan
MullenLowe Philippines / Unilever Philippines
Philippines
The Charging Dock Annual Report
Dentsu Philippines Inc. / Development Bank of the Philippines
Philippines
Island
BBDO Guerrero / Pru Life UK
Philippines
KitKat Breaker Benches
J. Walter Thompson Philippines / Nestlé Philippines, Inc.
Philippines
GMA Share the Love
GMA Network / GMA Network
Philippines
Selecta Bisita
MullenLowe Philippines / Unilever-RFM
Philippines
Wish Chain
MullenLowe Lintas Group / Flipkart Ltd.
India
Red Cross Connection
MRM//McCann Singapore / Singapore Red Cross Society
Singapore
Surf Labahan
MullenLowe Philippines / Unilever Philippines
Philippines
KitKat Breaker Benches
J. Walter Thompson Philippines / Nestlé Philippines, Inc.
Philippines
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
OMO TET Coming Home
MullenLowe Singapore / Unilever
Singapore
Brave and Beautiful
MullenLowe Lintas Group / Dabur India Ltd.
India
Track The Bite
MullenLowe Lintas Group / Godrej Consumer Products Ltd.
India
#KNOCKOUTDOMESTICVIOLENCE
DDB Tribal Worldwide Philippines / Philippine Commission on Women
Philippines
GMA Share the Love
/ GMA Network
Philippines
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
OMO TET Coming Home
MullenLowe Singapore / Unilever
Singapore
The Christmas when the selfie generation turned selfless
McCann Worldgroup Philippines / Coca-Cola Far East Limited
Philippines
Red Cross Connection
MRM//McCann Singapore / Singapore Red Cross Society
Singapore
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
Keeping Families Together Come Hell or High Water
DDB Philippines / MERALCO (Manila Electric Company)
Philippines
It's More Fun in the Philippines
BBDO Guerrero / Philippine Department of Tourism
Philippines
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
Globe Hidden Codes
Publicis JimenezBasic / Globe Telecom
Philippines
The Australian Crowd-Coloured Short Film
SapientNitro / Mondeléz International
Australia

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