Creative and Effective Brands with Purpose

Winners

Order Trophies

Special Awards

Agency of the Year

BWM Dentsu Australia

Advertiser of the Year

Australian Government

Network of the Year

Dentsu Aegis Network

Lifetime Achievement Award

John Miller

Senior Vice President Africa, Asia and Oceania, Nestle
Chief Marketing Communications of the Year

Paolo Mercado

Senior Vice President and Director Marketing Communication and Innovation, Nestle Philippines
Cinema for Good

Seven Sundays

Film Producer: ABS-CBN - Star cinema | Producer: Elma Medua | Associate Producer: Marc de Leon | Creative Producer: Vanessa R. Valdez | Story & Screenplay: Vanessa R. Valdez, Roumella Nina Monge, Kiko Abrillo, and John | Raphael Gonzaga | Branded Entertainment Unit Head: Thellie Castro-Palanisamy | Branded Entertainment Unit Account Specialist: Dwight Becero | Brand Partner: REBISCO | CEO/Presiden: Jonathan Ng

Grand Prix Winners

Entry Title
Agency / Client
Brand
Country
Making immunization into a tradition
McCANN WORLDGROUP India / Ministry of Public Health, Afghanistan
The Immunity Charm
India
Samsung Technical School – Seema Nagar
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
Power Struggle
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
Power Struggle
McCANN Melbourne / AGL
AGL
Australia
Washable Book
McCann Healthcare Worldwide Japan, Inc. / ANGFA
Save Soap Project
Japan
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia
Dead Whale
Dentsu Jayme Syfu / Greenpeace Philippines
Greenpeace
Philippines

Gold Winners

Entry Title
Agency / Client
Brand
Country
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Dead Whale
Dentsu Jayme Syfu / Greenpeace Pnilippines
Greenpeace Pnilippines
Philippines
Hello in Elephant
whiteGrey / The David Sheldrick Wildlife Trust
Hello in Elephant
Australia
Dead Whale
Dentsu Jayme Syfu / Greenpeace Philippines
Greenpeace Philippines
Philippines
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Samsung Technical School – Seema Nagar
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
REAL BEAUTY IS UNIVERSAL
Ogilvy & Mather Philippines, Inc. / Unilever Philippines
Dove
Philippines
Stop Downloadkill
Cheil Worldwide, Seoul / Busan Metropolitan Police Agency
Busan Metropolitan Police Agency
South Korea
Dead Whale
Dentsu Jayme Syfu / Greenpeace Philippines
Greenpeace
Philippines
Hello in Elephant
whiteGREY / The David Sheldrick Wildlife Trust
Hello in Elephant
Australia
Together We Thrive
IdeasXMachina Advertising, Inc. / Kabang Kalikasan ng Pilipinas Foundation, Inc.
WWF Philippines
Philippines
#KwentongJollibee: Connecting with Customers Through Compelling Digital Storytelling
McCANN WORLDGROUP Philippines and Stratworks, Inc. / Jollibee Foods Corporation
Jollibee
Philippines
#LakiSaLolo #LakiSaLola: A Grand Thank You for Lolo’s and Lola’s selfless love
McCANN WORLDGROUP Philippines and Stratworks, Inc. / Jollibee Foods Corporation
Jollibee
Philippines
EDEN - DRAYBER
Ogilvy & Mather Philippines, Inc. / Mondelez Philippines, Inc.
Eden
Philippines
Field Good Trip
Dentsu Jayme Syfu / Breeze Philippines
Unilever Philippines
Philippines
Smile, Love
McCANN WORLDGROUP Philippines / Nestle Philippines
Nestle Chuckie
Philippines
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia

Silver Winners

Entry Title
Agency / Client
Brand
Country
Washable Book
McCANN Healthcare Worldwide Japan, Inc. / ANGFA
Save Soap Project
Japan
Rhythm of Love Wall
ADK Taiwan / 7-ELEVEN Taiwan
7-ELEVEN CSR
Taiwan
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia
Samsung Service – Van
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
Mirinda #ReleaseThePressure
Edelman India / PepsiCo India
Mirinda
India
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
IF IT'S NOT GAY, IT'S NOT GAY
Y&R New Zealand / RainbowYOUTH
RainbowYOUTH
New Zealand
Put Yourself in Their Shoes
Cheil Levant / Samsung Electronics Levant
Samsung Gear VR (Virtual Reality)
Jordan
DON'T TAKE FAMILY FOR GRANTED
Leo Burnett Manila / Golden Arches Development Corporation
McDonald's
Philippines
Project Touch
McCANN WORLDGROUP Philippines / Nestle Philippines
Maggi Magic Sarap
Philippines
Sweet-saya na Di Malilimutan
PUBLICISJIMENEZBASIC / Jollibee Foods Corporation
Jolly Spaghetti
Philippines
Live Better Campaign
Seven A.D., Inc / The Philippine American Life and General Insurance Company
Philam Life
Philippines
Making immunization into a tradition
McCANN WORLDGROUP India / Ministry of Public Health, Afghanistan
The immunization Charm
India
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Fakeblok
BBDO Guerrero / National Union of Journalists of the Philippines
Fakeblok
Philippines
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Hood House
Cheil Worldwide, Seoul / E-mart
Molly's Pet Shop
South Korea
COKE STUDIO SEASON 1
McCANN WORLDGROUP Philippines / Coca-Cola Far East Ltd.
Coca-Cola
Philippines
IF IT'S NOT GAY, IT'S NOT GAY
Y&R New Zealand / Y&R New Zealand
RainbowYOUTH
New Zealand
Mirinda #ReleaseThePressure
Edelman India / PepsiCo India
Mirinda
India
LOVEKITAPA
Leo Burnett Manila / Golden Arches Dvelopment Corp.
MCDONALD'S
Philippines
Cogs
M&C Saatchi / Aime Mentoring
AIME
Australia
Hello in Elephant
whiteGrey / The David Sheldrick Wildlife Trust
Hello in Elephant
Australia

Bronze Winners

Entry Title
Agency / Client
Brand
Country
Disappearing Person Alerts
BWM Dentsu / Queensland Police
Disappearing Person Alerts
Australia
Kwentong Jollibee 2017
McCANN WORLDGROUP Philippines / Jollibee Foods Corporation
Jollibee
Philippines
Samsung Service – Van
Cheil Worldwide, India / Samsung India Electronics
Samsung
India
LOVEKITAPA
Leo Burnett Manila / Golden Arches Dvelopment Corp.
MCDONALD'S
Philippines
The Kaleidoscope
Globe Telecom / Globe Telecom Inc.
Globe
Philippines
#ReleaseThePressure
BBDO India / PepsiCo
Mirinda
India
#ReleaseThePressure
BBDO India / PepsiCo
Mirinda
India
Fakeblok
BBDO Guerrero / National Union of Journalists of the Philippines
Fakeblok
Philippines
Premmie Proud
BWM Dentsu / BabyLove
Premmie Proud
Australia
Samsung Technical School – Seema Nagar
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India
Experience the Cordilleras
SM City Baguio / SM City Baguio
SM City Baguio
Philippines
Safety Bags
Cheil Worldwide, Hong Kong / Tesco
Fruit & Veggie Plastic Bags
Hong Kong S.A.R., China
LIFE IMPRISONMENT - "Out of School Shouldn't Mean Out of Luck"
IdeasXMachina Advertising, Inc. / Edunasyon Foundation, Inc.
Edunasyon
Philippines
National Book Store's Read Out Loud Challenge
The Huddle Room / Abacus Book and Card Corporation
National Book Store
Philippines
Premmie Proud
BWM Dentsu / BabyLove
Premmie Proud
Australia
Easy as 1,2,Treats
MediaCom / Monde M.Y. San Corporation
M.Y. San Grahams
Philippines
Easy as 1,2,Treats
MediaCom / Monde M.Y. San Corporation
M.Y. San Grahams
Philippines
Royal Sweet Celebration: The Surprise Pre-Noche Buena Taste Test
Ace Saatchi & Saatchi / RFM Corporation
Royal
Philippines
Sunlight Life Over Chores
MullenLowe Vietnam / Unilever Vietnam
Sunlight
Vietnam
TANG DRINKS CAMPAIGN
Ogilvy & Mather Philippines, Inc. / Mondelez Philippines, Inc.
Tang
Philippines
Neurobion Nerve Therapy Trip
Ace Saatchi & Saatchi / Merck Philippines
Neurobion
Philippines
Premmie Proud
BWM Dentsu / BabyLove
Premmie Proud
Australia
Siglambassador
IdeasXMachina Advertising, Inc. / ABI Pascual Foods, Inc.
Pascual Creamy Delight Yogurt
Philippines
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
Sangobion Bloody Concert
Ace Saatchi & Saatchi / Merck Philippines
Sangobion
Philippines
Rhythm of Love Wall
ADK Taiwan / 7-ELEVEN Taiwan
7-ELEVEN CSR
Taiwan
Rhythm of Love Wall
ADK Taiwan / 7-ELEVEN Taiwan
7-ELEVEN CSR
Taiwan
Hello in Elephant
whiteGREY / The David Sheldrick Wildlife Trust
Hello in Elephant
Australia
MCDELIVERY PIN
Leo Burnett Manila / Golden Arches Development Corporation
McDonald's
Philippines
Sangobion Blood Test Ticket
Ace Saatchi & Saatchi / Merck Philippines
Sangobion
Philippines
Stop Downloadkill
Cheil Worldwide, Seoul / Busan Metropolitan Police Agency
Busan Metropolitan Police Agency
South Korea
#KwentongJollibee: Connecting with Customers Through Compelling Digital Storytelling
McCANN WORLDGROUP PHILIPPINES and Stratworks, Inc. / Jollibee Foods Corporation
Jollibee
Philippines
#ThingsDontJudge
BBDO India / Flipkart India
eBay India
India
#KindnessIsCashless
BBDO India / Visa Consolidated Support Services
Visa Debit
India
#ReleaseThePressure
BBDO India / PepsiCo
Mirinda
India
REAL BEAUTY IS UNIVERSAL
Ogilvy & Mather Philippines, Inc. / Unilever Philippines
Dove
Philippines
Alert Ad
BWM Dentsu / Victorian Government
Alert Ad
Australia
GABBIE THE ANTI-SEXUAL HARASSMENT CHATBOT
Dentsu Jayme Syfu / Gabriela Philippines
Gabriela
Philippines
Premmie Proud
BWM Dentsu / BabyLove
Premmie Proud
Australia
#ReleaseThePressure
BBDO India / PepsiCo
Mirinda
India
Cogs
M&C Saatchi / Aime Mentoring
AIME
Australia
Samsung Technical School – Seema Nagar
Cheil Worldwide, India / Samsung India Electronics Pvt. Ltd.
Samsung
India

Special Awards

Creative Agency of the Year

Publicis JimenezBasic

Advertiser of the Year

Globe Telecom

Network of the Year

J. Walter Thompson

Lifetime Achievement Award

Ramon Jimenez, Jr.

Former Secretary, Department of Tourism - Republic of the Philippines
Chief Marketing Communications of the Year

Pamela Takai

Director for Marketing Beverages Asia-Pacific, Middle East, Africa - Mondelez

Grand Prix Winners

Entry Title
Agency / Client
Country
#20MinutesOfAction4Change
J. Walter Thompson / White Ribbon
United States
Correcting History
TBWA\Santiago Mangada Puno / Campaign Against the Return of the Marcoses to Malacañang (CARMMA)
Philippines
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
The Last Mask
J. Walter Thompson / Natalia Ponce de Leon Foundation
Colombia
The Purity Test
J. Walter Thompson / Valvis Holding
Romania

Gold Winners

Entry Title
Agency / Client
Country
#BeatMe
BBDO Pakistan / UN Women Pakistan
Pakistan
Correcting History
TBWA\Santiago Mangada Puno / Campaign Against the Return of the Marcoses to Malacañang (CARMMA)
Philippines
HEART TO HEART: ALL FOR THE FIRST HELLO
JWT SHANGHAI / BAYER
China
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
THE BOY WHO LOVES TO STUDY
Leo Burnett Manila / MCDONALD'S PHILIPPINES
Philippines
THE BOY WHO LOVES TO STUDY
Leo Burnett Manila / MCDONALD'S PHILIPPINES
Philippines
The Second Scoreboard
J. Walter Thompson / Teletica, Inamu, Fedefutbol
United States

Silver Winners

Entry Title
Agency / Client
Country
#BeatMe
BBDO Pakistan / UN Women Pakistan
Pakistan
#BeatMe
BBDO Pakistan / UN Women Pakistan
Pakistan
#BeatMe
BBDO Pakistan / UN Women Pakistan
Pakistan
#HelpAChildReach5
MullenLowe Lintas Group / Hindustan Unilever Ltd.
India
BREAKFAST SURPRISE
Leo Burnett Manila / MCDONALD'S PHILIPPINES
Philippines
Dettol Germbusters
McCann Worldgroup / RB
India
Dirty Water Color
TBWA Santiago Mangada Puno / ABS-CBN Lingkod Kapamilya Foundation
Philippines
Forward the Cure
The Leo Burnett Group Thailand / Uhmpang Hospital Foundation
Thailand
HEART TO HEART: ALL FOR THE FIRST HELLO
JWT SHANGHAI / BAYER
China
Lifesaver Backpack
J. Walter Thompson / Casa Luker
Colombia
Mallika, the bean of goodness
MullenLowe / Unilever Indonesia
Indonesia
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
The Good Experiment
Dentsu Jayme Syfu / Unilever Philippines
Philippines
Touchable Ink
J. Walter Thompson / Thai Samsung Electronics / Thai Association of The Blind
Thailand
World's 1st streets named after street kids
FCB Interface / Door Step School
India
World's 1st streets named after street kids
FCB Interface / Door Step School
India

Bronze Winners

Entry Title
Agency / Client
Country
#staynegatHIVe
Dentsu Jayme Syfu / Loveyourself
Philippines
#staynegatHIVe
Dentsu Jayme Syfu / Loveyourself
Philippines
A Table To End Hunger
McCann Sydney / The Hunger Project
Australia
Blood Banking
J. Walter Thompson / Indian Red Cross Society
India
BREAKFAST SURPRISE
Leo Burnett Manila / MCDONALD'S PHILIPPINES
Philippines
Dirty Water Color
TBWA Santiago Mangada Puno / ABS-CBN Lingkod Kapamilya Foundation
Philippines
India Internet Express
MullenLowe Lintas Group / Google
India
Indonesia Sky Expedition
Hakuhodo Indonesia/Lotus :H / PT Telekomunikasi Selular
Indonesia
ManulifeMOVE
PHD Hong Kong / Manulife (International) Limited
China (Hong Kong)
MASK
PUBLICISJIMENEZBASIC / GLOBE TELECOM
Philippines
Thank you for Sharing
The Leo Burnett Group Thailand / Total Access Communication Public Company Limited
Thailand
The First Hello
PHD China / Bayer
China
The First Hello
PHD China / Bayer
China
The Good Experiment
Dentsu Jayme Syfu / Unilever Philippines
Philippines
TunaySerye
PUBLICISJIMENEZBASIC / SPLASH CORPORATION
Philippines
Uni Noodle - House of Little Moments Season 1 + 2
ADK TAIWAN / Uni President
Taiwan
Uni Noodle - House of Little Moments Season 1 + 2
ADK TAIWAN / Uni President
Taiwan
World's 1st streets named after street kids
FCB Interface / Door Step School
India

Special Awards

Agency of the Year

MullenLowe Lintas Group India

Advertiser of the Year

Unilever Ltd. India

Network of the Year

MullenLowe Group

2017 Lifetime Achievement Award

Javier Jose L. Calero

Chief Marketing Communications of the Year

Gina Lorenzana

Vice President – Personal Care, Unilever Philippines

Grand Prix Winners

Entry Title
Agency / Client
Country
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
The World's First Billbed
BBDO Pakistan / Moltyfoam
Pakistan

Gold Winners

Entry Title
Agency / Client
Country
The World's First Billbed
BBDO Pakistan / Moltyfoam
Pakistan
One Try, One Life
McCann Erickson Japan / The END ALS Association
Japan
3 More Years
MullenLowe Lintas Group / Hindustan Unilever Ltd.
India
OMO Gallery of Dreams
MullenLowe / Unilever Vietnam
Vietnam
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
3 More Years
MullenLowe Lintas Group / Unilever Ltd.
India
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
Not A Bug Splat
BBDO Pakistan / Reprieve / Foundation for Fundamental Rights
Pakistan
Last Day of School
BBH Asia Pacific / NTUC Income
Singapore

Silver Winners

Entry Title
Agency / Client
Country
Changing Room
Beijing Dentsu Advertising CO., LTD. / C&A (CHINA) Co.,Ltd
China
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
PAFC Concert of Wind
Saatchi & Saatchi Great Wall Advertising Co., Ltd., Guangzhou Branch / Ping An Finance Centre (PAFC)
China
The Australian Crowd-Coloured Short Film
SapientNitro / Mondeléz International
Australia
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
The World's First Billbed
BBDO Pakistan / Moltyfoam
Pakistan
Mother’s Day Digital Campaign
SapientNitro / Unilever
China
Early Risers
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
Brave and Beautiful
MullenLowe Lintas Group / Dabur India Ltd.
India
KitKat Breaker Benches
/ Nestlé Philippines, Inc.
Philippines
McWhopper
Y&R New Zealand / Burger King + Peace One Day
New Zealand
One Try, One Life
McCann Erickson Japan / The END ALS Association
Japan
Fuelled by Love
SapientNitro / British Airways
India
Shower together: Water Exercise/Water Relay
J.Walter Thompson Shanghai / Sakura
China
Taxi
The Leo Burnett Group Thailand / Ek-Chai Distribution System Co., Ltd.
Thailand

Bronze Winners

Entry Title
Agency / Client
Country
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
OMO TET Coming Home
MullenLowe Lintas Group / Unilever
Singapore
ARTLOTTO
Publicis JimenezBasic / E. Zobel Foundation
Philippines
Changing Room
Beijing Dentsu Advertising CO., LTD. / C&A (CHINA) Co.,Ltd
China
KitKat Breaker Benches
J. Walter Thompson Philippines / Nestlé Philippines, Inc.
Philippines
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
Last Day of School
BBH Asia Pacific / NTUC Income
Singapore
Sharing
BBDO Guerrero / Johnson & Johnson
Philippines
Surf Labahan
MullenLowe Philippines / Unilever Philippines
Philippines
The Charging Dock Annual Report
Dentsu Philippines Inc. / Development Bank of the Philippines
Philippines
Island
BBDO Guerrero / Pru Life UK
Philippines
KitKat Breaker Benches
J. Walter Thompson Philippines / Nestlé Philippines, Inc.
Philippines
GMA Share the Love
GMA Network / GMA Network
Philippines
Selecta Bisita
MullenLowe Philippines / Unilever-RFM
Philippines
Wish Chain
MullenLowe Lintas Group / Flipkart Ltd.
India
Red Cross Connection
MRM//McCann Singapore / Singapore Red Cross Society
Singapore
Surf Labahan
MullenLowe Philippines / Unilever Philippines
Philippines
KitKat Breaker Benches
J. Walter Thompson Philippines / Nestlé Philippines, Inc.
Philippines
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
OMO TET Coming Home
MullenLowe Singapore / Unilever
Singapore
Brave and Beautiful
MullenLowe Lintas Group / Dabur India Ltd.
India
Track The Bite
MullenLowe Lintas Group / Godrej Consumer Products Ltd.
India
#KNOCKOUTDOMESTICVIOLENCE
DDB Tribal Worldwide Philippines / Philippine Commission on Women
Philippines
GMA Share the Love
/ GMA Network
Philippines
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
OMO TET Coming Home
MullenLowe Singapore / Unilever
Singapore
The Christmas when the selfie generation turned selfless
McCann Worldgroup Philippines / Coca-Cola Far East Limited
Philippines
Red Cross Connection
MRM//McCann Singapore / Singapore Red Cross Society
Singapore
McTollbooth
Leo Burnett Group Manila / Golden Arches Development Corporation
Philippines
Keeping Families Together Come Hell or High Water
DDB Philippines / MERALCO (Manila Electric Company)
Philippines
It's More Fun in the Philippines
BBDO Guerrero / Philippine Department of Tourism
Philippines
Future Child
MullenLowe Lintas Group / Unilever Ltd.
India
Globe Hidden Codes
Publicis JimenezBasic / Globe Telecom
Philippines
The Australian Crowd-Coloured Short Film
SapientNitro / Mondeléz International
Australia

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