Creative and Effective Brands with Purpose

How to Enter

How to Enter

Eligibility

  1. Materials released between January 1, 2018 and December 31, 2018 are qualified to enter. Materials may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

  2. Entries from Asia Pacific, Australia, New Zealand, and the Middle East are accepted, including campaigns created or initiated from anywhere in the world so long as it has run in Asia Pacific, Australia, New Zealand, and the Middle East.

  3. Materials that ran an extended period of time with several dates of implementation must be accompanied with adequate proof of having progressed from year to year.

  4. Only one entrant company may submit an entry—collaborative efforts may be submitted by either the agency or the production company but not by both. 

Submission

All entries must be completed online at www.tambuliawards.asia.

The online entry form containing all the instructions may also be filled out from the website.

SPECIFICATIONS:
Length: maximum of 2 minutes
Format: MP4

Each entry may be submitted for consideration in multiple categories.

Required formats for submitted materials are as follows:

MP4: TVC/Video materials
MP3: Radio/Audio materials
JPEG: Print and other support materials

Each upload must not exceed 300MB.

  1. Data presented in the Business Results section of the case study must refer to a specific source. This could be client information or agency/third party research. The Asia Pacific Tambuli Awards Jury has the right to verify the accuracy of your data with the referred source. Not referring to a source will result in disqualification.

  2. Entrant companies with winning or shortlisted entries may be requested to provide full media schedules to verify their entries' authenticity.

  3. Case studies must be written in English. English translations must also be provided for words or phrases in other languages. Please follow the set word limit indicated in the entry form.

  4. Non-English videos should be accompanied with subtitles.

  5. Entries may not be submitted without the consent of the client company or rights-holder. All entries must be work rendered for legitimate clients that have paid for media placements.

  6. All entries submitted to the Asia Pacific Tambuli Awards may be used either in whole or in part, in any way the organizers deem appropriate, including duplication and publication, while honoring at all times the confidentiality of the specified information.

  7. All entries are non-returnable and become the property of the UA&P School of Communication.

  8. Authors of entries submitted that are subsequently published must acknowledge the Asia Pacific Tambuli Awards.

  9. Payments made for wrong, disqualified or withdrawn entries are non-refundable.

  10. Submitted entries will not be considered eligible until full payment has been made and all required media has been uploaded to the Asia Pacific Tambuli Awards website. Payment is subject to 5% processing fee to cover bank and other related charges.

  11. Materials from entries submitted to the Asia Pacific Tambuli Awards will be used for awards purposes. Entrants may also be required to provide supplementary materials for shortlisted or winning works to be used in the show, promotional materials, and related events held after the awards night.

  12. All entries must strictly comply with the rules, and any violations will result in automatic disqualification.

Judging & Criteria

50%

Brand Purpose

Creative idea and execution of values

50%

Results

Financial or Business Results | Met or surpassed business objectives 

  1. All entries submitted to the Asia Pacific Tambuli Awards undergo a pre-screening process conducted by the organizers of the award to ensure that all entries comply with the rules and regulations of the competition.

  2. The following criteria are basis for disqualifying entries at the pre-screening phase:

    1. Entries whose idea or overall message are contrary to those that the Asia Pacific Tambuli Awards upholds.

    2. Entries whose message or advocacy is deemed offensive to national, cultural, or religious values and sentiments, or are contrary to public morals.

    3. Entries whose values are not clearly evident or depicted in the creative materials submitted.

    4. Entries submitted by institutions, organizations, interest groups, or advocacies that are known publicly to espouse and foster ideas or systems of belief that are contrary to those upheld by the Asia Pacific Tambuli Awards.

    5. Entries that are badly written, lacking in rigor, depth, and accuracy.

  3. All pre-screened entries in the Media & Digital and Humanity and Culture Cluster Categories are evaluated by the Plenary Jury, composed of an international group of distinguished client and agency heads. Evaluation is conducted online to determine the bronze, silver, and gold winners.

  4. All pre-screened entries for the Creative Cluster Categories will be evaluated by the Creative Executive Jury live, to determine the bronze, silver, and gold winners.

  5. All gold winners in the various categories shall then be evaluated by the Overall Executive Jury, to determine which among the gold winners deserve to be elevated to Grand Prix. From among the Grand Prix winners, the Overall Executive Jury chooses only one winner for the Platinum, the highest honor given in this competition.

  6. An independent third party will audit the awards process.

  7. The decision of the jury on all entries is final.


Deadline & Fees

International Entries

1

Single
USD 390

1 material only

1+

Campaign
USD 450

More than 1 material using the same medium

Integrated
USD 570

Multiple media

Late entries will be charged an additional USD 80 per entry. Payments may be settled online through our online payment gateway.
Payment is subject to 5% processing fee to cover bank and other related charges.


Philippine Entries

1

Single
PHP 16,000

1 material only

1+

Campaign
PHP 19,000

More than 1 material using the same medium

Integrated
PHP 23,000

Multiple media

Late entries will be charged an additional PHP 5,000 per entry. We are a non-vat institution. Payments may be settled online through our online payment gateway.
Payment is subject to 5% processing fee to cover bank and other related charges.


Category Clusters

Click here to view all categories

Top Awards

The Carmencita Esteban Platinum Award

Highest distinction in this competition

Charitable and not-for-profit institutions are not eligible to receive this award. (examples: public service and pro-bono programs)

Creative/Digital/Media Agency of the Year

Agencies that have at least three years distinct winning entries are qualified for the award.

Agencies with the highest score for its winning entries.

Scores calculated as follows:

20

Platinum

15

Gold

10

Silver

5

Bronze

3

Finalist

Network of the Year

Network of the Year Award is given to the Agency Network with the highest score for its winning entries.

APAC Chief Marketing Communications Officer of the Year

Given to the Chief Marketing Communications Officer of an organization who has demonstrated leadership in achieving marketing communications excellence and profitability for the organization, while promoting values and ideals through marketing communication programs. 


Entry Kit

Download PDF

Chief Marketing Communications Officer Nomination Form

Download PDF