Tambuli Winners 2021

2021 Special Awards
Agency of the Year
Leo Burnett Manila
Advertiser of the Year
Samsung
Network of the Year
Cheil Worldwide
Chief Marketing Communications of the Year
Neil Trinidad
Country Chief Marketing Officer, Lazada | Philippines
Young Marketing Leaders of the Year
Mar Angelo Corazo
Global Digital Marketing Manager, Unilever - Netherlands
Crismer Tiria
Senior Marketing Manager, Johnson & Johnson - Philippines
Carmencita Esteban Platinum Award
Naming the invisible by Digital Birth Registration
Brand: Telenor 4G | Client: Telenor Pakistan | Agency: Ogilvy Pakistan | Agency Network: Ogilvy | Country: Pakistan | Category: Mobile | Cluster: Media
Grand Prix Winners
Entry Title
Category / Cluster
Client / Agency
Country
Now, words aren’t just heard, but felt.
Digital Innovation and Tech
Cheil India Private Limited / Samsung
India
Gold Winners
Entry Title
Category / Cluster
Client / Agency
Country
The New National Anthem Edition
Advocacy / Humanity and Culture
An Nahar Newspaper / Impact BBDO
United Arab Emirates
McClassroom
Education & Lifelong Learning / Humanity and Culture
McDonald’s Philippines / Leo Burnett Manila
Philippines
McClassroom
Brand Experience / Creative
McDonald’s Philippines / Leo Burnett Manila
Philippines
The Force of Love
Brand Experience / Creative
7-ELEVEN Taiwan CSR / ADK Taiwan
Taiwan Province of China
Unsung
Brand Storytelling / Creative
Warner Music Group / Iris
Singapore
BACK2LIFE
Innovation / Creative
Samsung / Cheil PengTai Beijing / Cheil Hong Kong
China
Silver Winners
Entry Title
Client / Agency
Category / Cluster
Country
Remove the Barrier
Dylan Alcott Foundation / BWM Dentsu
Responsible Citizenship / Humanity and Culture
Australia
A Star Wars Experience For All
Globe Telecom / Wunderman Thompson, Philippines
Advocacy / Humanity and Culture
Philippines
Maxis The Unheard Prayer
Maxis Communications / Leo Burnett KL / Entrant: Directors Think Tank
Family Centered Brand / Humanity and Culture
Malaysia
Ginebra San Miguel Frontliner Labels
Ginebra San Miguel, Inc. / Dentsu One Manila
Craft / Creative
Philippines
Marugohan
Second Harvest Japan / Beacon / Leo Burnett Tokyo
Brand Storytelling / Creative
Japan
#PleaseRememberHumans - Emergency Eel Exhibition
ORIX Real Estate Corporation Japan / Dentsu Inc.
Brand Experience / Creative
Japan
Ginebra San Miguel Frontliner Labels
Ginebra San Miguel, Inc. / Dentsu One Manila
Social Media / Digital and Ecommerce
Philippines
The Story of Your Power
Powershop / whiteGREY
Digital Innovation and Tech / Digital and Ecommerce
Australia
McClassroom
McDonald’s Philippines / Leo Burnett Manila
Brand Experience & Activation / Media
Philippines
Bronze Winners
Entry Title
Client / Agency
Category / Cluster
Country
Zikrayat Playlist
Alzheimer’s Association Lebanon / Cheil Dubai
Health & Wellness / Humanity and Culture
United Arab Emirates
#SuitsForHeroes
Comic Odyssey / Wunderman Thompson Philippines
Responsible Citizenship / Humanity and Culture
Philippines
#McDoTaughtme Employer Branding
Golden Arches Development Corp. / TBWA/Santiago Mangada Puno
Youth Brand / Humanity and Culture
Philippines
Petronas Land of Light Bulbs
PETRONAS / Ensemble Worldwide / Entrant: Directors Think Tank
Brand Storytelling / Creative
Malaysia
A Frontliner’s Sacrifice
Procter and Gamble Philippines / Leo Burnett Manila
Brand Storytelling / Creative
Philippines
Project Applause
Union Bank of the Philippines / FCB Manila
Brand Storytelling / Creative
Philippines
J&J Project Bibig-Kasin Challenge
Johnson & Johnson Philippines Inc. / Wunderman Thompson Philippines
Tambuli Origins / Creative
Philippines
BACK2LIFE
Samsung / Cheil PengTai Beijing / Cheil Hong Kong
Digital Innovation and Tech / Digital and Ecommerce
China
MILO HOME COURT: Championing Sports in Desperate Times
Nestle Philippines Inc. / Ogilvy Philippines
Integrated Digital / Digital and Ecommerce
Philippines
MILO HOME COURT: Championing Sports in Desperate Times
Nestle Philippines Inc. / Ogilvy Philippines
Brand Experience & Activation / Media
Philippines
The Force of Love
7-ELEVEN Taiwan CSR / ADK Taiwan
Brand Experience & Activation / Media
Taiwan Province of China
Homeless Delivery
Deliveroo / BWM Dentsu
Mobile / Media
Australia
Finalists
Entry Title
Client / Agency
Category / Cluster
Country
Love Verses Hate
Love Is All We Need Coalition / Propel Manila
Advocacy / Humanity and Culture
Philippines
HOPE TAPE
Korean National Police Agency / Cheil Worldwide
Responsible Citizenship / Humanity and Culture
Republic of Korea
Carefully, We Rise
Taskforce T3 / TBWA//Santiago Mangada Puno
Advocacy / Humanity and Culture
Philippines
The Golden Nugget
Bowel Cancer Australia / BWM Dentsu / Coxinall Dentsu
Health & Wellness / Humanity and Culture
Australia
This is NESCAFÉ’s story of BABANGON TAYO, SUSULONG TAYO.
NESTLÉ Philippines, Inc. / Dentsu Jayme Syfu
Advocacy / Humanity and Culture
Philippines
McDonald’s Kindness Kitchen
McDonald’s Philippines (Golden Arches Development Corporation) / TBWA//Santiago Mangada Puno
Advocacy / Humanity and Culture
Philippines
Voice Doodler
Illuma, Wyeth / Ogilvy Shanghai
Health & Wellness / Humanity and Culture
Hong Kong
Unreal Fans Of Real Kashmir
Adidas + Real Kashmir FC / Cheil India Private Limited
Tambuli Origins / Creative
India
Small Moments: Reanimating the Ayala Malls Brand through a Finely Crafted Short Film
Ayala Malls / MRM//McCann
Craft / Creative
Philippines
A Star Wars Experience For All
Globe Telecom / Wunderman Thompson Philippines
Best Collaboration & Partnership / Creative
Philippines
NutriSerye
San Miguel Foods Inc. / The Huddle Room
Best Content Creator and Influencer / Digital and Ecommerce
Philippines
NutriSerye
San Miguel Foods Inc. / The Huddle Room
Social Media / Digital and Ecommerce
Philippines
Complex Emojis
Mindnation Philippines / Propel Manila
Social Media / Digital and Ecommerce
Philippines
#GlobeStarWars
Globe Telecommunications / AdSpark, Inc.
Social Media / Digital and Ecommerce
Philippines
Unreal Fans Of Real Kashmir
Adidas + Real Kashmir FC / Cheil India Private Limited
Best Use of Data and Insight / Media
India
Good Enough Handwashing Ain’t Good Enough
Procter & Gamble / Saatchi & Saatchi, Singapore
Audio / Media
Philippines
The Story of Your Power
Powershop / whiteGREY
Best Use of Data and Insi
Australia

Tambuli Winners 2022

2022 Special Awards
Advertiser of the Year
Unilever Philippines, Inc.
Agency of the Year
Ogilvy and Mather Philippines Inc.
Chief Marketing Officer of the Year
Kristine Go
General Manager, Nutrition Unilever Southeast Asia
Young Marketing Leaders of the Year
Mariel Chavez
Brand Director, Procter & Gamble Philippines
Ashley Melissa Santillian
Marketing Manager, McDonald’s Philippines
Tambuli Company of the Year Platinum Award
Classrooms in the Cloud
Quality Education | Telenor Group / Ogilvy Pakistan - Ogilvy | Pakistan
Corporate Purpose Category Winners
Entry Title
Category
Client / Agency
Country
Covid 19 - Crisis, not opportunity.
Good Health & Well Being
Unilever Inc. / Lowe Lintas Mumbai + MullenLowe Singapore - MullenLowe Group
India
McDonald’s: Serving communities with good food and kindness
Hunger & Poverty
McDonald's Philippines / TBWA\Santiago Mangada Puno – TBWA
Philippines
Jollibee Group’s Farmer Entrepreneurship Program
Inclusive Growth
Jollibee Foods Corporation / Full Circle Communications, Inc.
Philippines
Dove Blackout Mirror
Women Empowerment
Unilever Philippines, Inc. / Ogilvy and Mather Philippines Inc. - Ogilvy
Philippines
Corporate Purpose Special Citation (Jury President’s Choice)
Entry Title
Category
Client / Agency
Country
STAR and iSTAR Women's Economic Empowerment
Women Empowerment
Coca - Cola Philippines
Philippines
Grand Prix Winners
Entry Title
Category / Cluster
Client / Agency
Country
H for Handwashing
Brand Experience & Activation / Media
Unilever Inc. / Lowe Lintas Mumbai + MullenLowe Singapore - MullenLowe Group
India
Disease Dilemmas
Health & Wellness / Humanity and Culture
Garvan Institute of Medical Research / Dentsu - Dentsu
Australia
Thrive by Five
Special Events / Creative
The Minderoo Foundation / M&C Saatchi - M&C Saatchi
Australia
Gold Winners
Entry Title
Category / Cluster
Client / Agency
Country
Dove Blackout Mirror
Mobile / Media
Unilever Philippines, Inc. / Ogilvy and Mather Philippines Inc. - Ogilvy
Philippines
CREAM SILK ARAW-ARAW
Integrated Digital / Digital, Social & Ecommerce
Unilever Philippines, Inc. / OLIVER Philippines - The Brandtech Group
Philippines
Meet the Survivors
Health & Wellness / Humanity and Culture
Ogilvy Pakistan - Ogilvy
Pakistan
NUJP Masked Media
Content Creation & Influencer Marketing / Digital, Social & Ecommerce
National Union of Journalists of the Philippines (NUJP) / Ace Saatchi and Saatchi - Saatchi and Saatchi
Philippines
NUJP Masked Media
Responsible Citizenship / Humanity and Culture
National Union of Journalists of the Philippines (NUJP) / Ace Saatchi and Saatchi - Saatchi and Saatchi
Philippines
Silver Winners
Entry Title
Category / Cluster
Client / Agency
Country
Dove Blackout Mirror
Best Use of Real-time Marketing / Media
Unilever Philippines, Inc. / Ogilvy and Mather Philippines Inc. - Ogilvy
Philippines
Scammunity of Scammers - PayMaya
Video Screen / Media
PayMaya / OLIVER Philippines - The Brandtech Group
Philippines
Fill The Bowl
Brand Experience & Activation / Media
Mars Philippines, Inc. / BBDO Guerrero - BBDO
Philippines
Craft, Camera, Action!
Mobile / Media
BIG W / M&C Saatchi - M&C Saatchi
Australia
Dove Blackout Mirror
Social Media / Digital, Social & Ecommerce
Unilever Philippines, Inc. / Ogilvy and Mather Philippines Inc. - Ogilvy
Philippines
H is for Handwashing
Health & Wellness / Humanity and Culture
Unilever Inc. / Lowe Lintas Mumbai + MullenLowe Singapore - MullenLowe Group
India
Thrive by Five
Advocacy / Humanity and Culture
The Minderoo Foundation / M&C Saatchi - M&C Saatchi
Australia
NUJP Masked Media
Advocacy / Humanity and Culture
National Union of Journalists of the Philippines (NUJP) / Ace Saatchi and Saatchi - Saatchi and Saatchi
Philippines
The Think Fast Sale
Brand Experience / Creative
Wyeth Nutrition Philippines / Digitas PH - Publicis Groupe
Philippines
Craft, Camera, Action!
Mobile / Media
BIG W / M&C Saatchi - M&C Saatchi
Australia
airasia Thrills
Brand Storytelling / Creative
Philippines AirAsia, Inc.
Philippines
Our Gift to the World
Tambuli Origins / Creative
Department of Trade and Industry / BBDO Guerrero - BBDO
Philippines
Bronze Winners
Entry Title
Category / Cluster
Client / Agency
Country
KFC Pride Thru
Brand Experience & Activation / Media
One Food Group / Ogilvy Philippines - WPP
Philippines
Pepsi Can Light Stick
Mobile / Media
PepsiCo / BBDO Guerrero - BBDO
Philippines
Drive-Thru Light Show
Brand Experience & Activation / Media
McDonald's Philippines / Leo Burnett Group Manila - Publicis Groupe
Philippines
Zoflora's Growth Hacking
Best Use of Data and Insight / Media
Zoflora / YELL Advertising
Thailand
NUJP Masked Media
Online to Offline / Digital, Social & Ecommerce
National Union of Journalists of the Philippines (NUJP) / Ace Saatchi and Saatchi - Saatchi and Saatchi
Philippines
The Think Fast Sale
Ecommerce Experience / Digital, Social & Ecommerce
Wyeth Nutrition Philippines / Digitas PH - Publicis Groupe
Philippines
UNLI Flight Pass
Integrated Ecommerce / Digital, Social & Ecommerce
Philippines AirAsia, Inc.
Philippines
#LugawIsEssential
Social Media / Digital, Social & Ecommerce
Grab Philippines
Philippines
Dove Blackout Mirror
Health & Wellness / Humanity and Culture
Unilever Philippines, Inc. / Ogilvy and Mather Philippines Inc. - Ogilvy
Philippines
NESCAFÉ PLAN. Kasambuhay ng Magkakapeng Pilipino
Advocacy / Humanity and Culture
NESTLÉ Philippines, Inc. / Dentsu Jayme Syfu - Dentsu
Philippines
Voter Registration Discountdown
Responsible Citizenship / Humanity and Culture
McDonald's Philippines / Leo Burnett Group Manila - Publicis Groupe
Philippines
Palawan Pawnshop Kasambahay Kasambuhay 2021
Advocacy / Humanity and Culture
Palawan Pawnshop – Palawan Express Pera Padala / SVEN
Philippines
THE UNLIMITED LOVE LANGUAGE
Advocacy / Humanity and Culture
DigitX / Dentsu Jayme Syfu - Dentsu
Philippines
Unconditional
Brand Storytelling / Creative
Mondelez Philippines / SOHO Square Philippines - WPP
Philippines
Scammunity of Scammers – PayMaya
Brand Storytelling / Creative
PayMaya / OLIVER Philippines - The Brandtech Group
Philippines
Selecta Happinas
Brand Storytelling / Creative
Unilever Philippines, Inc. / Enrique - BBDO
Philippines
LAZADA HIT JINGLE
Creative Technology / Creative
LAZADA PHILS. / Publicis JimenezBasic - Publicis Groupe
Philippines
CREAM SILK ARAW-ARAW
Best Collaboration & Partnership /Creative
Unilever Philippines, Inc. / OLIVER Philippines - The Brandtech Group
Philippines
RCBC No More Mañana Campaign
Brand Storytelling / Creative
Rizal Commercial Banking Corporation (RCBC) / CBR, Inc. - PANA, IMAP
Philippines
Corporate Purpose Finalists
Uplifting Farmers’ Lives and the Boosting the Robusta Coffee Industry: Nescafé Plan in the Philippines
Nestlé Philippines / Strategic Edge, Inc.
Philippines
Inclusive Growth
P&G Project Less
Procter and Gamble (P&G)
Philippines
Care for the Environment
EDC: Greening a Regenerative Future of Energy
Energy Development Corporation (EDC)
Philippines
Care for the Environment
MILO Palarong Pambahay
Nestlé Philippines Inc / Ogilvy Philippines
Philippines
Good Health and Wellbeing
Baslay Coffee: Brewing a Better Future for Mountain Farmers
Energy Development Corporation (EDC)
Philippines
Inclusive Growth
The SM Green Movement
SM Supermalls / Havas Ortega Group
Philippines
Care for the Environment
#GreenLifeGreatLife Movement
Personal Collection Direct Selling, Inc.
Philippines
Care for the Environment
McDonald's: 365 Days of Feeding & Fostering Communities
McDonald's Philippines / TBWA\SANTIAGO MANGADA PUNO ADVERTISING, INC.
Philippines
Public Private Partnership
Aling Tindera waste-to-cash
PepsiCo Far East Trade Dev Co Inc. / BBDO Guerrero
Philippines
Care for the Environment
UnionBank's Mission to Tech Up the Philippines: A Fulfillment in Progress
Union Bank of the Philippines
Philippines
Corporate Leadership and Culture
PLDT Managed Broadband Network Solution (MBNS) for Smart Cities
PLDT Enterprise
Philippines
Public Private Partnership
SM Supermalls’ Vaccination Program: Ensuring healthy shoppers, paving the way to national economic recovery
SM Supermalls
Philippines
Corporate Leadership and Culture
P&G Force for Good, Force for Growth Program
Procter and Gamble (P&G)
Philippines
Corporate Leadership and Culture
Scrapboards
PepsiCo Far East Trade Dev Co Inc. / BBDO Guerrero
Philippines
Care for the Environment
McDonald's: A Safe Space for 60,000 Filipinos to Grow and Succeed
McDonald's Philippines / TBWA\SANTIAGO MANGADA PUNO ADVERTISING, INC.
Philippines
Corporate Leadership and Culture
SINCERELY, ME
Dentsu Creative Philippines
Philippines
Corporate Leadership and Culture
Green Run
Ayala Land Estates Inc. (ALEI)
Philippines
Care for the Environment
Pizza Hut Midnight Ride-Thru Delivery
Pizza Hut Philippines / Havas Ortega Group, Inc.
Philippines
Hunger and Poverty
We Men For Women
Dentsu Creative Philippines
Philippines
Women Empowerment
NutriAsia Celebration Station
NutriAsia / Octopus&Whale
Philippines
Care for the Environment
Brand Purpose Finalists
Entry Title
Category / Cluster
Client / Agency
Country
SKELAN SENIOR HIGH
Brand Experience & Activation / Media
UNILAB, INC / Publicis JimenezBasic - Publicis Groupe
Philippines
NutriAsia EcoStation
Outdoor / Media
NutriAsia, Inc. / Initiative Philippines - Mediabrands
Philippines
Drive-Thru Light Show
O2O - Online to Offline / Digital, Social & Ecommerce
McDonald's Philippines / Leo Burnett Group Manila - Publicis Groupe
Philippines
Maestro
Seasons Celebration / Humanity and Culture
Jollibee Foods Corp. / McCann Worldgroup Philippines, Inc. - IPG
Philippines
#StoriesofAccenture - Vertical Film Festival: Gravity
Health & Wellness / Humanity and Culture
Accenture, Inc. / Gigil
Philippines
Equipping MSMEs to migrate businesses digitally
Special Events / Creative
Union Bank of the Philippines / FCB Manila - Interpublic Group
Philippines
A Mother's Slumber
Brand Storytelling / Creative
McDonald's Philippines / Leo Burnett Group Manila - Publicis Groupe
Philippines
NESCAFÉ PLAN. Kasambuhay ng Magkakapeng Pilipino
Brand Storytelling / Creative
NESTLÉ Philippines Inc / Dentsu Jayme Syfu - Dentsu
Philippines
KNORR VIETNAM for Healthier Lunar New Year Meal
Brand Storytelling / Creative
Unilever Inc. / Oliver Vietnam - Oliver
Vietnam
POND'S Age Miracle #CelebrateYourAge
Public Relations / Creative
Unilever Philippines, Inc. / Ogilvy and Mather Philippines Inc. - WPP
Philippines
KFC Pride Thru
Brand Experience / Creative
One Food Group / Ogilvy Philippines - WPP
Philippines
Virtual Salubong
Brand Storytelling / Creative
Philippines AirAsia, Inc.
Philippines

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Asia Pacific
Tambuli Awards 2024

2024 Grand Executive Jury President

Stephan Czypionka
Global Chief Marketing Officer
CJ CheilJedang Foods, South Korea

2023 CMO of the Year

Kristine Tang Chan
Vice President
Procter & Gamble - Malaysia | Singapore | Vietnam

Jerry Kliatchko, Ph.D.

Chairman, Asia Pacific Tambuli Awards
Dean, UA&P School of Media & Marketing

Tambuli Winners

See the winning brands, campaigns and officers.

Join us at the Asia Pacific Tambuli Awards 2024 Awards Night

Date
June 4, 2024
Time
7:00 PM PHT (UTC + 8:00)
Venue
Grand Hyatt, BGC
ORGANIZER
CORPORATE SPONSORS
MEDIA PARTNERS